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Report on the 42nd edition of the LNE Congress and Fair
The LNE Cosmetics Congress and Fair is the most important meeting of professionals and enthusiasts of the beauty industry in Poland. For more than 25 years, the LNE editorial team has managed to gather a large community of cosmeticians, experts and fans of the cosmetics industry for the event, who are looking for inspiring novelties and are open to trends. The Larens Colour brand, which was awarded the “Innovation 2021” prize at the last edition of the fair, was the main sponsor of the spring event.
The Larens Colour brand shines in the salons
Where could you find us? Literally everywhere! In the EXPO building, guests were greeted by the Larens Colour banner and the pastel-coloured MINI Cooper in the design of the brand. In the café zones, the tables have been decorated with our brand. The bathroom mirrors showed an invitation to our stand, and the Larens Colour logo was on every cup of coffee guests wanted to drink on site.
Charming hostesses with flyers invited people to the stand where make-up shows and competitions took place. Our unique assortment of colour cosmetics was not to be overlooked at this fair, especially since the Larens Colour stand was marked with the number one!
Lecture and make-up show directly from the mecca of elegance and chic
You think – a mecca of elegance, you say – France! From the Côte d’Azur, with a lecture on global make-up trends, coupled with a make-up show, a special guest of the Larens Colour brand – Ewelina Grabska – attended the 42nd International LNE Congress and Fair.
What are the current world trends, on the catwalks and on the sets? These questions were answered by the founder of the FAM make-up schools.
This spring’s main trend turned out to be the eyeliner, whose presence on the eyelids is guided by a single slogan: originality. The make-up artists are inspired by the images from Givenchy shows in spring/summer 2022, the references to the culture of Tokyo’s Harajuku district, Dior’s double-line make-up, Chloé’s neon lines and Kenneth Ize’s glitter.
This season, the eyeliner is not the only ruler of the eyelids. The area around the eye becomes a canvas on which anything is allowed. One of the main inspirations is the Euphoria series– according to the trends set by this TV hit, even the craziest make-up can be worn during the day without any complexes!
If sequins and glitter are involved, why stop at eyelids? Let’s get carried away by an atmospheric show in the style of the 2000s! On the lips, of course, but also on the cheekbones, up to the temples or the neckline.
During the show, we have seen how the most fashionable make-up this spring can be applied with Larens Colour cosmetics. We were thrilled by unusual, fashion-show tricks, and amazed by the nourishing properties of the makeup itself, retained despite its expressiveness and glitter.
Ewelina, thank you for the presentation and the participation in the fair!
Innovations 2022. . . with a prize for Cannavi by Larens!
Silence, brimming with expectation and tension. Further prizes in our category are being announced. . . Behind the stage fanfares can be heard, and we know: we’ve won! Another prize for the brands of Larens! As you may already know, our latest bestseller, the CBD Special Skin Therapy Cannavi by Larens cream has been awarded the “Innovation of the 42nd LNE Congress and Fair” prize in the category “Cosmetics for home care. ”
The CBD Special Skin Therapy Cream is your favorite product from Cannavi by Larens CBD Line’s multifunctional, anti-inflammatory four-piece for special tasks. We are delighted that this gem for interventional skin therapy has been so warmly received outside the closed circle of Larens sympathizers and clients. Thanks to this award, more people who suffer from inconvenient skin conditions will find an effective solution to the problem.
For six years, the LNE magazine has honored the most innovative products and equipment of the beauty industry with the prestigious “Innovation of the LNE Congress and Fair ” award. Innovative recipes, unique, exclusive ingredients and fast-paced, often spectacular effects are increasing the popularity of WellU brands, while more and more products are being awarded prizes by professional and consumer juries in Poland and Europe. Now, the “Innovation of the 42nd LNE Congress and Fair” award is joining the accolades.
Meeting with you – the most important thing!
The Fair is an important event for us, not just because of the competitions in which our products participate and the obligatory presence of the brand in the world of the beauty industry. This moment, these two days in which we can talk to you – our sympathizers, customers and visitors to the booth – are particularly valuable for us. Thank you very much for the meeting and the wonderful moments!
